Highly Rated - Advanced Digital Marketing Course for Professionals >> Enquire Now!
Professional Course - Digital Marketing & Strategy
The training methodology of this program is unique and engaging, incorporating workshops, group exercises, case studies, and live demonstrations.
This hands-on approach ensures that participants gain practical experience and develop the necessary skills to excel in the digital marketing industry.
Why candidates learn Digital Marketing:
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Marketing Pros: Improve skills
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Professionals in Different Fields: Learn, Switch careers, Freelance
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Business Owners & Entrepreneurs: Boost business, Manage agency
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Digital Marketers: Progress career
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Students & Newbies: Find jobs, Freelance opportunities
Our Digital Marketing course graduates come from industry-leading companies.
HOW IT LOOKS
Success Stories from Our Past Candidates
One of the most informative and enjoyable trainings I have attended in a while. Gaurav keeps it light on the mind and on the heart which makes for fun learning. My eyes have been opened to a whole new world by this man and whatever I have learned has already had an ROI on my personal development let alone what I will experience when I apply what I learned.
Good job Gaurav and thank you for being so patient with all my endless questions and interruptions. I am sure this is not the last you will hear from me. Thanks also to the team for the great organisation.
Omar Ghalib Al-Bustami
Head of Development at Majid Al Futtaim
PROGRAM MODULES
This course is designed to build advanced skills in Digital Marketing, whilst developing leadership and strategy skills to advance your career.
Module Info & Overview
Create an effective digital marketing plan by adopting a structured approach that integrates all digital components. Set budgets, allocate resources, and choose the right channels to ensure a comprehensive and coherent strategy. Develop a roadmap that aligns your marketing efforts, enabling you to achieve your goals efficiently and effectively.
1. Budgeting and Resource Allocation:
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Allocating budgets effectively across different digital channels based on performance and objectives.
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Understanding resource requirements and optimizing resource allocation for maximum impact.
2. Digital Trends and Innovation:
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Staying updated on current digital trends, emerging technologies, and innovation in the digital space.
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Incorporating innovation into strategies to stay competitive and ahead of the curve.
3. Market Analysis and Consumer Behavior:
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Conducting market research and analyzing consumer behavior in the digital space.
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Understanding target audience segments, needs, and preferences.
4. Developing a Digital Marketing Mix:
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Exploring various digital channels (SEO, SEM, social media, email, content marketing, etc.) and their roles in a marketing mix.
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Understanding the buyer's journey and aligning strategies with different stages.
Level: Strategic
Duration: 8 Hours
Methodology: Case Study & Simulation
TRAINING METHODOLOGY
Gaurav brings a wealth of knowledge and expertise in digital marketing techniques and strategies. With his diverse background, he understands the unique needs of a multicultural audience. His training methodology recognizes that "One Size Doesn't Fit All," allowing you to learn, unlearn, experiment, and excel.
Instructor Led Presentations
Interactive Learning: Engage in hands-on training sessions, group exercises, and discussions to enhance your digital marketing skills and knowledge.
Group Exercises
Engage in group exercises to learn from industry experts and develop parallel strategies for effective learning.
Live Projects
Get hands-on experience with a Live Project of your choice to implement what you learn. Learn by doing and gain practical skills.
One-One Counselling Sessions
Define your career and business goals with an exclusive 15 to 30-minute session with the trainer.
Assessments & Project Reports
Regular assessments and project reports help track progress and identify areas for improvement, ensuring effective learning.
Industry Case Studies
Real-world examples and understand successful strategies with industry case studies, exploring 'How' and 'Why' they work.
Industry Advisory Council Members Include
PROGRAM DIRECTOR
Entrepreneur | Engineer | MBA in Marketing | Harvard Business School Alumni
Gaurav Oberoi is an Engineer by education and Marketeer by choice, who carries RoI in his last name Obe"RoI"
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First Google Ads Campaign in 2007
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Started Digital Agency in 2010 which was acquired by GroupM in 2015
With over 15 years of experience, Gaurav has had the privilege of serving as an:
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Official Regional Trainer for Google
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Trainer for Dubai Tourism (Expo 2020)
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Official Collaborator for TikTok MENA
Training is his passion and to date, he has successfully trained over 7000 professionals and hundreds of organizations from various industries.
TRAINING REVIEWS
Read over 170 reviews on LinkedIn
All our training programs are conducted by Gaurav Oberoi. This gives us the ability to maintain our quality and deliver customized strategies.
I strongly recommend Mr. Oberoi since I know for a fact that he demonstrated expertise.
Aisha Al Hamiz
Manager, Licensing and Advocacy at The Health Center, New York University Abu Dhabi
He was innovative, engaging the team and most importantly very patient with us when delivering the material
Sara Al Mheiri
Head of Brand & Comms
Virgin Mobile UAE
He makes sure everyone learns the advanced tricks that you wouldn’t be aware of in most of learning platforms
Ahmad Al-Salem
Marketing Manager
Hyundai Motor
Gaurav has this impeccable ability to translate complex topics into simple relatable examples.
Barkha Gupta
Global Head of Amazon Ads & Performance Marketing, Reckitt
Many thanks, Gaurav! You helped me a lot.
Clementine Martini
Senior Manager, Global Campaigns Dubai Tourism
Gaurav's skills as a trainer are impeccable.
Ketaki Shah
Head of Marketing - Citymax Hotels & Foodmark, Landmark Group
SELECTING TRAINING ACADEMY
Key points to remember while you evaluate your training partner
Selecting the right digital marketing trainer is crucial for gaining comprehensive knowledge and practical skills. Here are key points to consider when choosing a digital marketing trainer:
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Check if the academy has a Dedicated Trainer rather than a bunch of freelancers
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Look for trainers who have hands-on experience across multiple industries
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Choose a trainer who is passionate about teaching digital marketing and considers training as a primary job rather than a side gig
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Avoid Trainers Tied to Sales or Agencies. This can lead to biased or sales-oriented teaching rather than objective education.
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Seek training sessions that maintain a professional setup rather than resembling a school setup.
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Prefer trainers who adopt a consultative-based teaching style, offering personalized attention and guidance.
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Look for a trainer who incorporates practical applications, case studies, and real-world examples that are also applicable in the local market (regional) into the curriculum.
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Check reviews and testimonials from previous participants to gauge the effectiveness and quality of the training.
FREQUENTLY ASKED QUESTIONS
Have a few questions on your mind? you can arrange a quick call with us anytime.
