PROFESSIONAL CERTIFICATION IN
DIGITAL MARKETING

PROFESSIONAL CERTIFICATION IN DIGITAL MARKETING

PCDM program is designed for candidates from the sales & traditional marketing field, marketing professional, business owners, and entrepreneur, who intends to expand their skills & gain expertise in the field of Digital Marketing. This program will establish your basics & enhance your hands-on Digital Marketing knowledge.

Expert Masterclass in SEO, Social Media Marketing, Search Engine Marketing, Google Analytics & Mobile Marketing
Extensive Hands-on Training - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer with regional experience
Program Content as per Industry Requirements
Live account demo during Training
Internship Opportunities*
One-One consultancy*
Examples from UAE & GCC

Level
Advanced

Mode
Classroom

Duration
48+ Hours

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Certification Partners:

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PROGRAM DETAILS
Professional Certification in Digital Marketing

PCDM is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for sales & marketing professionals, media agency teams, account managers, business owners, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.

Highlights:

Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Google, Twitter, Snapchat & Facebook, TVTC (for KSA candidates only).
Extensive Hands-on Training - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer with regional experience
Program Content as per Industry Requirements
Live account demo during Training
Internship Opportunities*
Examples from UAE & GCC

UPCOMING PROGRAMS

PROGRAM MODULES

WORKSHOP

Orientation

Workshop

Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Program is a global-standard certification that you can take with you no matter where your exciting career takes you.

CORE MODULE

Social Media

Marketing

Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.

CORE MODULE

Search Engine

Optimization (SEO)

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

SOCIAL MEDIA WORKSHOP

Orientation

Workshop

Understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated and effective social media marketing strategy.

SOCIAL MEDIA MODULE

Social Media

For Businesses

SOCIAL MEDIA MODULE

FB, Twitter, Instagram, SnapChat & LinkedIn

Learn about the concept of advertising, content seeding and promoting, and how to distribute content efficiently and effectively across social media platforms to achieve maximum reach.

SOCIAL MEDIA MODULE

Advertising on

Social Media

Learn how to create & optimize Social Media Advertising Campaigns to amplify your reach to acquire more customers to your brands, increase user engagement & build brand equity on Social Media platforms.

SOCIAL MEDIA MODULE

Remarketing on

Social Media

Retarget your loyal customers or reach out to visitors who engaged with your brand on social media. Learn remarketing tricks to execute a multi-platform and multi-device strategy for your brand.

SOCIAL MEDIA MODULE

Influencer Marketing

& Reporting

Influencers play an important role in building perception of the brands and products. It is important for a brand to understand the ways to effectively choose the right influencers and know how to evaluate success.

GOOGLE WORKSHOP

Search Engine

Optimization

In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.

GOOGLE MODULE

Search Engine

Marketing

Learn about the key concepts of Google AdWords (Search Advertising, Display, Content & YouTube Advertising Tips & Tricks). This module includes sessions on Programmatic & Remarketing on Google to generate Leads, Increase Sales.

GOOGLE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

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CORE MODULE

Search Engine

Marketing (AdWords)

Learn about the key concepts of Google Ads (earlier known as AdWords) including Search Advertising, Display, Content & YouTube Advertising Tips & Tricks. This module includes a basic session on advanced programmatic & Remarketing ads on Google to generate Leads, Increase Sales.

CORE MODULE

Digital Strategy

& Planning

Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

CORE MODULE

Digital (Google)

Analytics

Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations

Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.

Group Exercises

Participate in Group Exercises to learn from other industry experts & craft parallel strategies.

Live Projects

You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.

One-One Counselling Sessions

15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.

Assessments & Project Reports

Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.

Industry Case Studies

Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

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PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).

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TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.