ADVANCED SOCIAL MEDIA STRATEGY CERTIFICATE

Certification Partners:

ADVANCED SOCIAL MEDIA STRATEGY CERTIFICATE

Develop a detailed understanding of key social media specializations including content marketing strategies across platforms - FB, Instagram, TikTok, LinkedIn, Twitter & Snapchat.

This course is suitable for people who are responsible for the planning, execution, and management of social media campaigns, social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area. It is a Practical Learning Experience (Live Demonstration & Exercise Based Learning) delivered by Training by Google Partner Academy Trainer.

Extensive Hands-on Training - Workshops - Group Exercises
Unique Methodology - Case Studies & Live Demonstration
Certified Trainer - Google Partner Academy Trainer with regional experience
Program Content as per Industry Requirements
Live account demo during Training
Examples from UAE & GCC

Level
Advanced

Mode
Classroom

Duration
16+ Hours

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UPCOMING PROGRAMS

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PROGRAM DETAILS
Advanced Social Media Strategy Certification

ASDS course will help you launch your social media marketing initiatives. It covers defining goals and setting Key Performance Indicators (KPIs) for your social media campaigns and explores a range of core social media platforms. You will understand how to identify the right user personas and then create engaging content for the audience to effectively engage with customers across a diverse range of social media platforms.

Highlights:

Certificate from Inc Academy, KHDA Dubai, DIL New York, CPD London, Twitter, Snapchat & Facebook, TVTC (for KSA candidates only)
Covers topics: Social Media Strategy, Content Strategy, Social Media Advertising & Reporting
Platforms: Facebook, Instagram, LinkedIn, Twitter, Snapchat & TikTok
Best practices to create social media Ad campaigns to generate leads & create awareness
Live account demo during Training
Special Module for Social Media Influencers

PROGRAM MODULES

WORKSHOP

Orientation

Workshop

Understand the foundation principles and key channels of social media marketing, and learn how to develop an integrated and effective social media marketing strategy.

MODULE

Social Media

For Businesses

Understand the value of social amplification and what makes content shareable within social networks. Learn how to leverage social listening to monitor and determine the most engaging content. Advertising on Facebook, Instagram, Twitter, Snapchat & LinkedIn.

MODULE

FB, Twitter, Instagram, SnapChat & LinkedIn

Learn about the concept of advertising, content seeding and promoting, and how to distribute content efficiently and effectively across social media platforms to achieve maximum reach.

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MODULE

Advertising on

Social Media

Learn how to create & optimize Social Media Advertising Campaigns to amplify your reach to acquire more customers to your brands, increase user engagement & build brand equity on Social Media platforms.

MODULE

Remarketing on

Social Media

Retarget your loyal customers or reach out to visitors who engaged with your brand on social media. Learn remarketing tricks to execute a multi-platform and multi-device strategy for your brand.

MODULE

Influencer Marketing

& Reporting

Influencers play an important role in building perception of the brands and products. It is important for a brand to understand the ways to effectively choose the right influencers and know how to evaluate success.

TRAINING METHODOLOGY

All our trainers come with a rich experience of both technique and strategy of digital marketing. Understanding the varied needs of a diverse & multi-cultural audience, our training methodology is designed knowing that “One Size Doesn’t Fit All”, which allows our delegates to learn, unlearn, enjoy, experiment and excel.

Instructor Led Presentations

Instructor-led presentations followed by live demonstration would make it easy for you to learn & understand the concepts.

Group Exercises

Participate in Group Exercises to learn from other industry experts & craft parallel strategies.

Live Projects

You learn when you do it & dirty your hands. With Live Project, you choose a project of your choice & implement what you learn.

One-One Counselling Sessions

15 to 30 Minutes of an exclusive session with the trainer would help you define your career & business goals.

Assessments & Project Reports

Regular Assessments & Project Reports would give us a fair idea about how well are you learning & what needs to be improved.

Industry Case Studies

Industry Case Studies Best Case Practices in the form of a case study to learn 'How they do it' and 'Why they do it'.

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PROGRAM DIRECTOR

Gaurav Oberoi

Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought Leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.

As an official Regional Trainer & Speaker for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB Partners in India & Middle East as a Consultant & Business Strategist.

Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).

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TESTIMONIALS

Jeyhun Efendi

Senior VP Commercial Operations, FlyDubai

Professional Certification in Digital Marketing is a great course for starter - mid-range knowledge person.

Rehab Sharif

CEO & Founder

WhiteDeal Bahrain & GCC

I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable.

Sarah Thomas

Head of Marketing

Fitness First Middle East

I really enjoyed the training. I am confident that I can build my learnings into our business strategy. Gaurav has excellent knowledge & good delivery method.